PRESS RELEASE: PUMA RELEASES THE IGNITE ULTIMATE

PUMA RELEASES THE IGNITE ULTIMATE

Herzogenaurach, Germany (1st February, 2016) – Following the introduction of the IGNITE running shoe family in 2015, Global Sports Brand PUMA is proud to announce the latest addition – the PUMA IGNITE Ultimate. With its innovative IGNITE FOAM and unique PU blend, the IGNITE Ultimate offers comfort and energy return with every workout. 

With raised midsole heights and an articulated chevron design, the IGNITE ULTIMATE provides ultimate cushioning and responsiveness to keep you running longer and further. The IGNITE Ultimate’s unique midsole configuration allows the shoe to compress during landing and then rebound to increase energy return. IGNITE FOAM with the 3-layer mesh upper provides ultimate step-in comfort and breathability, and to help mimic your natural running gait, guidance grooves that run from the heel to toe are in set in place in a transition line. 

On the road to the Summer Games in Rio, PUMA’s fantastic roster of Track & Field athletes including the World’s Fastest Man Usain Bolt will be training in the IGNITE Ultimate. Kohei Hagio, PUMA Senior Head of Product Line Management, Running Training Footwear commented, “At PUMA, we continue to push for innovation in all our products – it's a never-ending pursuit and the goal is to create the fastest products in the market. 

With the IGNITE Ultimate, we know we’ve elevated the IGNITE technology further and we won’t stop there.” The PUMA IGNITE Ultimate will be available in Men’s and Women’s styles from February 2016.

 For more information, go to puma.com/running.

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PRESS RELEASE: PUMA evoPOWER 1.3 Football Boot.

PRESS RELEASE

NEXT GENERATION OF evoPOWER LAUNCHED BY PUMA 

evoPOWER 1.3 Football Boot Continues to Redefine the Meaning of Power on the Pitch 

Herzogenaurach, Germany (14 January 2016) – At PUMA, too much power is never enough in football, as the global sports brand today introduced the all new evoPOWER 1.3. The vibrant yellow football boot comes with a complete new outsole and improved upper material that combine to enable even more flexibility of movement for the foot. The new evoPOWER 1.3 will be worn by PUMA’s experts of power, Cesc Fàbregas, Mario Balotelli, Olivier Giroud and Yaya Touré amongst many others. 

As with previous boots within PUMA’s evoPOWER family, the new evoPOWER 1.3 is still grounded in the principles of barefoot kicking, designed to enhance what the body does naturally. Taking this concept to new levels, the evoPOWER 1.3 now provides even more flexibility through the outsole, which leads to more kicking power. 

When creating this new outsole, PUMA focused on how force travels from the heel to the forefoot, and from the lateral to medial side of the boot. The improved configuration of bladed and conical studs allows for more manoeuvrability and gives extra stability in the midfoot for the standing leg when kicking. The new evoPOWER 1.3 further features optimal ground penetration in all weather conditions. 

An increased amount of AccuFoam in the upper provides a smoother and cleaner kicking surface for more precision when kicking the ball. Finally, the one-way stretchable Adap-Lite upper allows the foot to bend in a way that it mimics a barefoot kicking motion. 

Cesc Fàbregas commented on the new boot, “Since the evoPOWER was first launched in 2014, PUMA has managed to improve this great boot even more each year. What I especially like about this version is the stability it gives in matches and training, which helps improve my performance. The new colour is great, it will catch a lot of attention on pitch.” 

The all-new evoPOWER 1.3 is available for purchase on puma.com and at global football boot retailers from today.

PUMA also recently revealed the new evoSPEED SL-S, its superlight football boot with a new synthetic upper that offers extra durability for everyday usage. Another innovation in football which PUMA have just brought to the market is the Vent Thermo-R Jacket which includes specific vent placements that adapt to movement patterns providing improved temperature control in colder, windier and wetter conditions.

Images of PUMA’s star football players, the new evoPOWER, the new evoSPEED SL-S and the new Vent Thermo-R Jacket are now available to download from PUMA’s media center: news.puma.com.

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